A is for Apple Intelligence (AI) Or: Here Comes The aiPhone

A is for Apple Intelligence (AI) Or: Here Comes The aiPhone

This is Part 2 of a series of articles breaking down and ranking the AI strategies of the Magnificant 7.

ChatGPT: An artistic reinterpretation of the Apple logo, transformed to symbolize the age of AI. The design merges the classic Apple silhouette with digital circuit patterns and neural network motifs, highlighted by a futuristic blue glow.

Computers “can amplify an inherent intellectual ability that man has, and really take care of a lot of drudgery, to free people to do much more creative work.” — Steve Jobs in 1981.

It’s fascinating to wonder where Apple would be today, and what it would be doing in AI, if Steve Jobs were still at the helm.

Apple is next up in our series of reviewing the AI strategies of the Mag 7, and it’s up about 6% today as of this writing after the company reported a much better-than-expected first quarter last night. China weakness had been all the talk since the beginning of the year and Apple showed us last night that the fears were largely overblown when the company reported both slight top and bottom line beats and raised its guidance for the June quarter.

Apple’s AI strategy can currently be summed up with a big question mark (?) because we do not yet know the specifics of the company’s plans. Unlike the rest of the Sexy 6, Apple only operates a few of its own data centers and it has not been spending billions of dollars buying the latest NVIDIA chips to keep up with the competition.

In this article, we will examine Apple’s history in AI and discuss its AI potential given what we already know about the company. Apple plans to reveal much more about its AI strategy at its annual Worldwide Developers Conference (WWDC) on June 10th.